It’s hard to believe that the Porsche Taycan has been on sale for over a year now. It felt like I was reading about its online reveal in my high school calculus class just a few months ago. I think it’s safe to say that it’s been a year of success rather than failure for the Taycan.
In the last year, the Taycan has established itself as a premium competitor in the Tesla dominated electric car market and it seems that it’s becoming more and more common. I’ve seen more Taycans on the street in the last 2 months than I have all year. They’ve become increasingly popular amongst Americans, more popular in fact, than the 911.
Yes, you heard that right. Since its launch in December 2019, Porsche has sold over 4000 Taycans in the US alone. Not to mention, the Taycan was Porsche’s 3rd best selling model (only beat by the Macan and Cayenne) in Q3 2020!
It’s crazy to think that 20 years ago, the idea of a Porsche SUV as pure blasphemy. The legacy of the original Porsche Cayenne is still carrying on strong with Porsche’s SUV and sedan lineup and it clearly shows no signs of slowing down. This is a great thing actually because more SUV sales means more money and more money means more R&D for sports cars.
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I’m also curious to see how well the Taycan will do next year with the introduction of the upcoming Taycan Cross Turismo. Could the Taycan be Porsche’s best selling model?
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